RESTORING FLOW& 

BRIDGING CLARITY

Kia ora, ko Irene Wakefield ahau.

I work at the intersection of people, kaupapa, and systems — bringing storytelling, leadership, and strategy into spaces that carry weight. With clarity and care, I help restore flow, align intention, and move kaupapa forward with integrity.

My approach is relational and rhythm-led, grounded in high-trust spaces and a deep respect for mauri. I walk alongside leaders, boards, and organisations navigating complexity, collaboration, and change. Often moving through the grey — where nuance lives and no blueprint exists — I hold space for what’s unseen, listen for what matters, and guide the work with both structure and soul.

When the pressure is high, you need more than a plan. You need presence.


In high-trust environments, the work is rarely straightforward.
Projects carry layered relationships.
Political nuance.
Tight timeframes.
Budget constraints.
And kaupapa with deep significance.

It’s complex — and often, the weight of it sits with you.

That’s where I come in.


I provide strategic clarity, relational leadership, and calm oversight — restoring flow, re-centering the kaupapa, and keeping delivery on track without compromising people or purpose.

I hold complexity with care.
I align stakeholders.
And I quietly guide momentum behind the scenes.

I lead with strategy and story — because communication isn’t a task — it’s a tool for alignment, engagement, and real-world impact.

From press releases and stakeholder updates to public storytelling and community messaging, I craft communications that move people and keep kaupapa anchored in purpose.


With me in the room, you gain space to lead — with confidence and clarity.


Kind Words

  • I have no hesitation in recommending Irene as a reliable, insightful, and highly capable provider of digital advice and strategic direction. Her development of tailored narratives and meaningful systems has significantly improved SORT.

    Robin Hapi CNZM - SORT Chair

  • Working with Irene significantly improved how we communicate, engage with our community, and position our business. Her strategic input helped us connect more meaningfully with our customers and improve internal comms systems— leading to a significant increase in profits.

    Jason Davy - New World Foxton

  • Irene made stepping into new ownership seamless. The onboarding systems were tight, the comms were clear, and the debt collection templates were smart, respectful, and even responsive to the realities of COVID. Everything had been built with care and intention. I walked into a business that was ready — and that made all the difference.

    Regy Yamat - Warrior Training Academy

As seen in

TED - M2 Magazine - Re:News - Now to Love Magazine - Vice